Cookie Policy
Last updated: 13 May 2025
This policy explains what cookies are, which ones this website uses, and how you can manage or refuse them. It should be read alongside our Privacy Policy.
1. What cookies are
Cookies are small text files that a website places on your device when you visit. They allow the site to remember information about your visit — such as your preferred language or whether you have acknowledged a notice — across page loads or sessions.
Cookies are not programs and cannot run code on your device. They can only be read by the domain that set them, subject to the rules of your browser.
2. Cookies we use
We group the cookies used on this website into three categories. The table below lists each one.
2a. Strictly necessary
These cookies are required for the website to function. They do not collect information used for marketing and cannot be turned off through this website.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| cookie_consent | Synaptiq Studio | Records whether the visitor has acknowledged the cookie notice, so the banner is not shown on every page load. | 1 year |
2b. Analytics
These cookies help us understand how visitors use the site — which pages are visited, how long sessions last, and where visitors arrive from. The information is aggregated and does not identify individuals. These cookies are set only if you have given consent.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics (GA4) | Distinguishes unique visitors by assigning a random ID. Used to calculate session and user counts. | 2 years |
| _ga_* | Google Analytics (GA4) | Maintains session state across page views for the GA4 measurement ID assigned to this website. | 2 years |
| _uetsid | Microsoft Bing | Stores a session ID used by Microsoft Clarity and Bing Ads to track activity within a browser session. | Session |
| _uetvid | Microsoft Bing | Stores a visitor ID to track returning visitors across sessions for Bing analytics. | 13 months |
2c. Marketing
These cookies are used to understand whether visits to this site resulted from an advertisement and to measure the effectiveness of our advertising. They are set only if you have given consent.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Meta (Facebook Pixel) | Identifies browsers for ad delivery and conversion measurement by Meta. | 90 days |
| _fbc | Meta (Facebook Pixel) | Stores the click identifier from a Facebook ad click, used for conversion attribution. | 90 days |
3. Third-party services
Some cookies listed above are set by third-party services — Google, Microsoft, and Meta — and are subject to their own privacy policies. We do not control the data those services collect once a cookie is set. You can review their policies at:
- Google: policies.google.com/privacy
- Microsoft: privacy.microsoft.com
- Meta: facebook.com/privacy/policy
4. Managing your preferences
When you first visit this website, a notice will ask whether you accept analytics and marketing cookies. You can choose to accept or decline those categories. Strictly necessary cookies cannot be declined as they are required for the site to work.
You can also manage cookies through your browser settings. Most browsers allow you to view, block, or delete cookies. The steps vary by browser; consult your browser's help section for instructions. Note that blocking all cookies may affect how this and other websites function.
To opt out of Google Analytics specifically, Google provides a browser add-on at tools.google.com/dlpage/gaoptout. For Meta advertising preferences, visit facebook.com/adpreferences.
5. Changes to this policy
We may update this cookie policy if we add or remove cookies from the site. Material changes will be reflected in an updated date at the top of this page. Where a new category of cookie is introduced, the consent notice will be shown again.
6. Contact
Questions about this policy or how we use cookies may be sent to:
Email: [email protected]
Post: Synaptiq Studio, Level 8, Wisma Mont Kiara, 1 Jalan Kiara, 50480 Kuala Lumpur, Malaysia